Clarify
Define your ideal client, personas, and offers
Most consultants take on too many types of work for too many types of clients — and wonder why growth feels hard. Clarify gives you the frameworks to get specific: who you serve best, what you offer, and why clients should choose you. When your positioning is clear, marketing gets easy.
See Clarify in action
Watch the walkthrough, or read the full transcript.
Everything you need to build your practice
ICP Wizard
A guided ten-step wizard that builds an ideal client profile from the clients you choose: industry, size, revenue, geography, stage, pain points, goals, and decision makers, with AI suggestions at each step.
Offer Packaging Framework
Turn each service into a clear offering with deliverables, fees, engagement model, and duration, linked to the ICPs and personas it serves.
Positioning Statement Generator
Generate a positioning statement for each persona from the offering, persona, and ICP details you've already entered, then edit it until it sounds like you.
Target Personas
Describe the people who buy within each ICP, so your offerings and positioning speak to a real decision maker.
Client Import and Export
Import clients from a CSV of websites and enrich them with company data. Download any ICP as Markdown, or export your workspace as CSV or JSON.
Clarity Score
A score out of 100 that shows how complete your ICPs, personas, and offerings are, and how well they link together.
Built for how consultants actually work
Clarify is designed for solo consultants and small consulting firms who need results without complexity.
Start free trial- New consultants who aren't sure who their ideal client is or what to charge
- Established consultants who've drifted out of their niche and want to refocus
- Consultants getting plenty of inquiries but too few conversions
- Anyone who struggles to explain what they do in one or two sentences
- Consultants preparing to launch a new service or enter a new vertical
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