Clarify walkthrough (about 86 seconds, no voiceover; music only)

Title card: 01 Build with Clarify. Get specific about who you serve and what you offer.

Scene 1. The consultant, Jordan, opens Clarify and starts a first ideal client profile (ICP).
On screen: The roadmap to your next client is already sitting in your last engagement.

Scene 2. Jordan picks the past clients to base the ICP on: two logistics and freight companies.
On screen: Synthesize client and target-account data.

Scene 3. The ICP wizard walks through industry, company size, geography and goals. For each step Clarify shows what it sees in the selected clients next to a best practice for independent consultants, and Jordan marks whether the trait is defining or coincidental.
On screen: Create focused ideal client profiles,

Scene 4. Jordan names the profile "Mid-market logistics operators", reviews the summary and saves it.

Scene 5. Jordan adds a persona for that ICP, "The operations lead".
On screen: target personas,

Scene 6. Jordan creates an offering aimed at that ICP and persona.
On screen: clear offerings,

Scene 7. The offering's positioning ties it to the operations lead persona.
On screen: and strong positioning.

Closing card: Positioning, proof, and referrals, built from the work you've already done.

All names, companies and details in this walkthrough are sample data.